'3S' Methodology Email Marketing Playbook
Own Your Contacts and Decrease Dependence on Flaky Ad Platforms by Using Email Marketing to Profitably Increase Your Revenue
Learn the methodology of how we increased click through rates by 61% and booked meetings by 1200%.
How We Increased Our Client's Increased Engaged Contacts by 90%, Click Through Rates by 61% and Reduced Bounce Rates by 56%.
Using our "3 S's" methodology, we ensured their email marketing software was properly setup (hint... most companies we talk with don't have their email marketing properly setup which affect deliverability), highly segmented their contacts (think beyond basics of cart abandonment, purchase, non-purchase *yawn*) and then created a content strategy that spoke do the needs of the specific segments.
How We Increased a SaaS Platform's Usage by 31%(while cutting ad spend).
Prior to working with us, the SaaS company was spending tends of thousands of dollars on marketing, having people signup for the app but not continue using it or upgrade to the paid version. Their user adoption was extremely poor. After mapping out the key actions their users needed to take and testing numerous different angles (using email marketing), in 60 days the platform usage had increased by 31%.
CLIENT RESULTS & PRAISE
An e-commerce company wanted feedback about their product before their next manufacturing round. They wanted to know if their customers liked the product, would repurchase the product and had any feedback for adjustments.
An email marketing strategy was created and executed. Resulting in at 16% response rate and significantly impacting the positive response to the new products.
